Public Relations

Communication Branding and Marketing Unit

The Communication, Branding, and Marketing Department is responsible for shaping and protecting the University’s reputation. Through s media relations, comprehensive branding, targeted outreach, effective marketing, and digital communication, the department plays a pivotal role in achieving the University’s strategic goals.

Key functions include developing and implementing a strong brand identity, creating essential branding guide and fostering positive relationships with both internal and external stakeholders. This department is instrumental in ensuring that the University’s message aligns well  with its target stakeholders.

The unit also ensures that the University and its activities, achievements and awards are communicated appropriately to both the internal and external stakeholders so as to enhance a positive image

The Office handles Communication and Marketing activities, which include:

• University Function management
• Marketing and Branding
• Media liaison
• Online communication services
• Internal communication
• Research and Information Services
• Develop and share the brand guide
• Develop the communication strategic Plan
• Disseminate the communications Policy

Events

This Office is responsible for managing University Corporate events especially those hosted by the  Chancellor and Vice Chancellor . this includes Planning, organization, coordination and implementation.

The most notable of these is the annual Graduation ceremony, presided over by the Chancellor with the emceeing function handled by the communications’ officer, Admission ceremony by the Vice Chancellor,the annual research Conference; before, during and after , open days and the university day.

Research & Information

The Communications’  Office is responsible for the publication of University corporate information which includes The Chancellor, Vice-Chancellor and minister’s  speeches for Graduation ceremonies and any other public functions, Graduation Newsletters, special editions as well as updating the News portal. Publish the institutional repository information to motivate researchers

Marketing

The Office is also responsible for marketing the University’s Corporate image to both the internal and external stakeholders.

Some of these activities include; Promoting the University at events e.g. exhibitions, conferences Corporate social responsibilities  alongside the use of promotional materials such as brochures, fliers, calendars, plaques and other mementos.

Responsible for the memorabilia of the university and the souvenir shop

Brand management

Other areas the office provides guidance are:

• Production of banners(pull-up and other), publishing of brochures, posters, leaflets, signage  and other promotional materials for information drives
• Media and Online promotion of upcoming university events
• Appropriate use of the University logo, colours and tagline  both online and on branded promotional material

Online Services

The communications’ Office provides content management support for the university domain must.ac.ug.

Roles with regard to online services include:

• Ensuring that content production guidelines are adhered to
• Design and Website reviews for completed websites
• Maintaining a consistent, corporate, unique online identity with use of University colors, logo placements
• Search Engine Optimization
• Social Media Engagement
• Update the university calender

Contact Information

The communications’ Officer
Ms. Angella Nakato Muyingo
Email:pro@must.ac.ug

Kihumuro campus Estates and works block  level 1, office 11

Communication and Marketing Expert

+256772692674 email angel@must.ac.ug or angellanakato@gmail.com https://www.linkedin.com/in/angella-nakato-muyingo-dipcipr

With over 10 years of hands-on experience in communication, marketing, and branding, Angella Nakato Muyingo is a seasoned professional with a proven track record of success. A graduate of the esteemed Simon Page college of Marketing, Angella brings a global perspective to strategic communication and brand management.

An exceptional events manager and team-building facilitator, Angella has a knack for creating unforgettable experiences. As a skilled documentary director and engaging moderator, Angella excels at storytelling and captivating audiences.

A digital native with expertise in content creation, Angella is at the forefront of innovative communication strategies. With a deep understanding of audience psychology and a passion for building strong brands, Angella is a sought-after program director and marketing strategist.

Core Competencies:

• Event Management
• Marketing and Branding
• Team Building Facilitation
• Documentary Direction
• Event Moderation
• Digital Communication and Content Creation
• Program Development and Management

Angella is committed to driving positive change through effective communication and is eager to contribute to Mbarara University of Science and Technology’s tagline, core values, mandate, mission, and vision. Angella has gone beyond MUST and participated in career guidance in schools, moderated at national and international conferences. As a dynamic person, Angella has managed social corporate responsibilities as a moderator, such as the color runs aimed at creating awareness of cancer in children, medical camps memorial lectures, and so on.